Tuesday, February 26, 2013

HARD CANDY: 45 New Color Press Release

Pin It Winter is wrapping up and color is beginning to pop everywhere. From the runways to the cosmetic aisles of Walmart the story is color and Hard Candy's new collection – set to roll out immediately – tells a tale of "Poppin Pigments" and shades that will have you "All Lid Up!"

What you will be interested in is the 45 (!!!) new shades of Nail Lacquer that Hard Candy is launching. 5 new collections. 9 shades in each. Glitter, Chrome, Rich tones – something for everyone! Not only will nail aficionados fall for the colors but they will also flip for the price of $3.97 each!


(You can find better closeups of the polishes in their Spring 2013 Album on Facebook, here)

Crushed Chrome Collection. Luxurious and timeless hues embellished with a golden textured finish. This collection boasts refinement and sophistication and is infused with a vivacious luster.

Itsy Glitzy Collection. Intense, illuminating, and incandescent hues saturated with the richest and most extreme mica and glitter. Inspired from the runway and now at your fingertips.

Crystal Confetti Collection. A unique collection based on artistic expression. Flourishing, adventurous, full coverage shades with various particle sizes and creative textures. Graffiti is revolutionary; it's an outlet to create public art. Now take this artistic and creative expression to your nails.

Candy Sprinkles Collection. Suspended in a clear top coat, shimmery flecks sparkle brilliantly with different shapes of shiny glitter. Candy Sprinkles is a fabulous top coat over any color.

Glitteratzi Collection. The combination of confident opposites and intimate tonalities mixed with the right amount of sparkle creates enthusiasm for the vitality of life. The hues are natural and are becoming more evolved and colored. Tasteful tones with all the personality to satisfy every trend setter.

The Hard Candy collection is exclusively available at Walmart and on walmart.com.  In addition to the cosmetics brand Hard Candy now offers customers a line of apparel and eyeglass frames.  (Hard Candy has mentioned that they have already launched these collections in Walmarts nationwide - some people have already spotted end of aisle displays!)

PS: I asked on their Facebook page if they were going to continue the current colors in the square bottles and the matte top coat - answer was no :[

3 comments:

  1. OHHHH this is so cool! Gotta get my hands on some more matte top coat before they disappear!

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  2. Oh my goodness! I checked my Walmart and not only did they NOT have the new Hard Candy polishes, the old polish shelf-section had lipgloss! :(

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  3. I bought a couple of the Candy Sprinkles, but they didn't live up to my expectations. I still eye the display every time I go to Walmart, though, wondering if I should pick up more since quite a few are eye-catching.

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